Innovation, Market Archetypes and Outcome: An Integrated Framework

By Soumodip Sarkar

Innovation.- Innovation and Markets: The Known Paths.- Innovation: An Integrated Framework.- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep.- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics.- Sustaining Innovation: Staying Ahead.- Staying Alive: Struggles in Innovation Space.- Commoditization - The Sword of Damocles.- Escape from Commoditization?.- Mapping the Integrated Innovation Space: A Look at the Mirror.- An Integrated Innovation Landscape.

• Format: Paperback
• Language: English
• ISBN: 3790825344
• ISBN13: 9783790825343
• Release Date: October 2010
• Publisher: Physica-Verlag
• Length: 202 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"