Innovation Management: Context, Strategies, Systems And Processes

By Charlie Shepherd, Pervaiz Ahmed, Prevaiz Ahmed

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

• Format: Paperback
• Language: English
• ISBN: 0273683764
• ISBN13: 9780273683766
• Release Date: July 2010
• Publisher: Pearson College Div
• Length: 664 Pages
• Weight: 2.36 lbs.
• Dimensions: 10.4" x 0.6" x 7.7"