Innovation Management: Strategy and Implementation using the Pentathlon Framework

By Keith Goffin and Rick Mitchell

Book Overview

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues.?The authors provide pragmatic tools for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1403912602
• ISBN13: 9781403912602
• Release Date: September 2005
• Publisher: Palgrave MacMillan
• Length: 409 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Nuts & Bolts of Innovation Management

I'm reading this book for an MBA course on leading innovation. It's a good book for understanding the fundamentals of innovation management. Unlike others that are long winded about the "why" of innovation, this book moves readers quickly into the "how to" of innovation management. I highly recommended the book if you're new to the process of innovation.

A great hands-on reference book in innovation

The Innovation Management book is an excellent, hands-on reference book related to the innovation process. The authors have in this book compiled practical methods in how to map and monitor the innovation climate inside an organization. And they have not stopped by that - the authors have also given practical examples on how to move on from an identified level in order to boost the innovation. The many case boxes also help in practical understanding how the level of innovations can change in a company. I used the book during my MBA studies at the Stockholm School of Economics, Leading Innovation C. Marseth, MBA/M.Sc, Incessus.se