Innovation Management: Effective Strategy and Implementation

By Rick Mitchell, Keith Goffin, Keith; Mitchell Goffin

Book Overview

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers alike.

• Format: Paperback
• Language: English
• ISBN: 1137373431
• ISBN13: 9781137373434
• Release Date: January 2016
• Publisher: Bloomsbury Academic
• Length: 440 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 7.0" x 9.4"