Innovation in Marketing

By Susan Bridgewater and Peter Doyle

Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

• Format: Hardcover
• Language: English
• ISBN: 1138441074
• ISBN13: 9781138441071
• Release Date: July 2017
• Publisher: Routledge
• Length: 240 Pages