Innovation in Emerging Markets

Book Overview

Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.

• Format: Hardcover
• Language: English
• ISBN: 1137480289
• ISBN13: 9781137480286
• Release Date: May 2016
• Publisher: Palgrave MacMillan
• Length: 307 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"