Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

• Format: Hardcover
• Language: English
• ISBN: 0367443643
• ISBN13: 9780367443641
• Release Date: October 2020
• Publisher: Routledge
• Length: 176 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.0" x 9.1"