Innovation at the Base of Pyramid

By Cornelius Roschanek

Over the past decade, business visionaries have maintained that the low-income 'Base of Pyramid' ('BOP') is the world's largest and fastest growing segment. Multinational Corporations (MNCs) have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639336496
• ISBN13: 9783639336498
• Release Date: March 2011
• Publisher: VDM Verlag
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"