Innovation and New Product Planning

By Mayoor Mohan and Kenneth B Kahn

This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.

• Format: Hardcover
• Language: English
• ISBN: 0367457881
• ISBN13: 9780367457884
• Release Date: December 2020
• Publisher: Routledge
• Length: 260 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"