Innovation and New Product Marketing (RLE Marketing)

By David F. Midgley

Book Overview

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138972762
• ISBN13: 9781138972766
• Release Date: November 2015
• Publisher: Routledge
• Length: 296 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"