Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

By Min Ding

Book Overview

The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1493952307
• ISBN13: 9781493952304
• Release Date: August 2016
• Publisher: Springer
• Length: 768 Pages