Innovation: A Very Short Introduction

by Mark Dodgson and David Gann

Book Overview

What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From airplanes to television to penicillin, and from radios to frozen food to digital money, the fruits of innovation surround us.

Innovation:...

• Format: Paperback
• Language: English
• ISBN: 0198825048
• ISBN13: 9780198825043
• Release Date: November 2018
• Publisher: Oxford University Press, USA
• Length: 168 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.3" x 4.6" x 6.8"