Innovation and Creativity (Fast-Track MBA Series)

By Jonne Ceserani

Innovation and creativity are the lifeblood of most businesses, but unlocking the potential of the innovative ability of an organization can be a difficult process. Containing tools and case studies, this book is a guide to introducing innovation and creativity into businesses.

• Format: Paperback
• Language: English
• ISBN: 0749415932
• ISBN13: 9780749415938
• Release Date: November 1995
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.70 lbs.
• Dimensions: 9.2" x 0.7" x 6.0"