Innovating Strategy Process

By Steven W. Floyd

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.

Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. Offers new conceptual frameworks for analyzing and designing strategy process. Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies. Signals the future direction of the field.

• Format: Hardcover
• Language: English
• ISBN: 1405129395
• ISBN13: 9781405129398
• Release Date: February 2005
• Publisher: Wiley-Blackwell
• Length: 268 Pages
• Weight: 1.47 lbs.
• Dimensions: 1.1" x 6.8" x 10.0"