Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

By Luca Berchicci

This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

• Format: Paperback
• Language: English
• ISBN: 041554145X
• ISBN13: 9780415541459
• Release Date: May 2012
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"