Innovating for Sustainability: Green Entrepreneurship in Personal Mobility

By Berchicci Luca and Luca Berchicci

This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

• Format: Hardcover
• Language: English
• ISBN: 0415454646
• ISBN13: 9780415454643
• Release Date: September 2008
• Publisher: Routledge
• Length: 244 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"