Innovating for Rural Markets in India

By Dr Subho Chattopadhyay and Dr. Subho Chattopadhyay

The Indian rural market till long had been thought of as an inaccessible, unsubstantial market with limited purchasing power. This belief has prompted the marketers to blatantly evade the call of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1533047111
• ISBN13: 9781533047113
• Release Date: May 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 118 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"