Innovate!: Straight Path to Quality, Customer Delight, and Competitve Advantage

By Paul A. Schumann Jr., John H. Vanston, Donna C. L. Prestwood

Without a doubt, innovation is, and will continue to be, a powerful source of competitive advantage. It is emphasized by the Quality Movement as one of the chief ways to achieve customer satisfaction. This practical, results-orientated book shows executives how to release innovation from its traditional home - R&D - and make it a priority throughout the organization.

• Format: Hardcover
• Language: English
• ISBN: 0070557144
• ISBN13: 9780070557147
• Release Date: January 1994
• Publisher: McGraw-Hill
• Length: 208 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.3" x 0.8" x 6.5"