Ingredient Branding: Making the Invisible Visible

By Philip Kotler and Waldemar Pfoertsch

Book Overview

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3642042139
• ISBN13: 9783642042133
• Release Date: June 2010
• Publisher: Springer
• Length: 393 Pages
• Weight: 1.72 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"