Infotrends: Profiting From Your Information Resources

By Forest W. Horton Jr., Forest Horton, Forest W. Horton, et al.

A guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right away--from retraining employees using videodisks to letting customers tap into a company's database.

• Format: Hardcover
• Language: English
• ISBN: 0471816809
• ISBN13: 9780471816805
• Release Date: March 1986
• Publisher: Wiley
• Length: 324 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.6" x 2.9"