This book is aimed at entrepreneurs, business managers and administrators, as well as teachers, students and pupils in IT, economics and management information systems, who wish to combine the power of IT with the art of management to succeed in the specific context of the DR Congo. Through an approach that is both academic and pragmatic, this book explores the fundamental principles of business management, while highlighting the IT tools that are essential for optimizing decision-making processes and organizational efficiency, in line with the renewed business and management curricula. The aim is to enable readers to better understand the challenges of integrating digital technologies in the commercial sector, and to acquire the skills needed to successfully navigate this constantly evolving environment.
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