Information Technology Economic Development (ECONOMIC MEASUREMENT TO CONSUMER BEHAVIORS)

By: Lok, Johnny Ch

Discouragement of car travel has reduced mileage travelled by between 10 and 50% (Cone and Hayes 1980). The provision of informational plays a strong role in reducing driving.While feedback alone (on the number of miles travelled, operating costs, depreciation, social costs, etc.) had no effect on mileage travelled, performance feedback influences behavior by allowing the driver to monitor his or her behavior in order to achieve the incentives. In the marketing of alternatives to private car use, notably transportation by bus which for many drivers is likely to prove highly disruptive of their journey routines, Domestic Energy Consumption as 'Pleasure'. Among environmentally-impacting consumer behaviors, pleasure is exemplified by the over-consumption of domestic energy derived from fossil fuels, notably electricity for heating and lighting. The hedonic reinforcements are high and closely related temporally to the responses that produce them - convenience, comfort. While informational reinforcement is less obvious, social approval may follow generous use of these resources in the company of others (meanness will certainly lead to social disapproval and loss of status). The long term consequences are remote: e.g. depletion of resources, social disapproval. Consumption behaviors are apparently controlled by a variable interval schedule: comfort and satisfaction depend upon employing the source of heat or light for a time that varies from occasion to occasion with the individual's task requirements and state variables (e.g. cold, hunger).Social de-marketing should concentrate on making the behavior (including avoidance) more involving, encouraging the avoidance of high bills and a feeling of self-gratification at saving energy and reducing pollution. By increasing the costs of energy. Support for the classification of domestic energy use as pleasure and for the efficacy of this strategy comes from the attempted modification of consumers' domestic energy consumption which has used prompting, feedback, and incentives, separately and in combination. Alone, information relating to the environmental effects of pollution caused by high consumption of electricity at peak periods had little if any effect on peak usage. Greater effect was achieved by consumer self-monitoring of current energy usage: peak consumption reduced by up to 30% of mean baseline levels. Overall energy usage (i.e. peak and non-peak consumption) has also proved sensitive to informational feedback, even at times of steep increases in the price of energy. Combined feedback and monetary incentives have reduced peaking by about 65% of baseline, confirming the efficacy of combined consequences.

• Format: Paperback
• Language: English
• ISBN: 1673859399
• ISBN13: 9781673859393
• Release Date: January 1
• Publisher: Independently Published
• Length: 242 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"