Influencer: The Science Behind Swaying Others

By T Bettina Cornwell, Helen Katz, T. Bettina Cornwell

Book Overview

Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.

• Format: Paperback
• Language: English
• ISBN: 0367468492
• ISBN13: 9780367468491
• Release Date: December 2020
• Publisher: Routledge
• Length: 118 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.0" x 8.8"