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The foundational and wildly popular go-to resource for the science of influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.

In the new edition... Read Full Overview

The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in... Read Full Overview

Tienes en tus manos la obra maestra de la persuasi?n. Un libro extraordinario que te ayudar? a ser m?s eficaz en el trabajo y en la vida diaria, a maximizar tu carisma, a mejorar tus relaciones y estrategias para convencer y llegar a acuerdos ventajosos, en definitiva, alcanzar... Read Full Overview

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence... Read Full Overview

The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly... Read Full Overview

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence... Read Full Overview

The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly... Read Full Overview