Influence Of Reference Groups On Product And Brand Choice Decisions

By Asad Rehman

Group pressure to conform is referred to in the consumer and social psychology literature as "social in uence" or "interpersonal in uence," which has an impact on consumer product and brand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659139912
• ISBN13: 9783659139918
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 276 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"