Influence of Brands on Female Consumer's Buying Behaviour in Pakistan

By Hareem Zeb

The aim of the study is to identify and understand the key factors of branded clothing which influence female consumer involvement towards branded clothing in Pakistan. The research model incorporates... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639348419
• ISBN13: 9783639348415
• Release Date: May 2011
• Publisher: VDM Verlag
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"