Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing

By Danny Brown and Sam Fiorella

Book Overview

Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition Today, you face a brutally tough, maddeningly elusive new competitor: the wisdom of crowds. Social media... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789751046
• ISBN13: 9780789751041
• Release Date: April 2013
• Publisher: Que
• Length: 240 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 8.9"