Industrial Marketing

By George J. Siomkos, Adam Lindgreen, Thomas Fotiadis

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

• Format: Hardcover
• Language: English
• ISBN: 1529778549
• ISBN13: 9781529778540
• Release Date: January 2023
• Publisher: Sage Publications Ltd
• Length: 400 Pages
• Weight: 1.98 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"