Industrial marketing management: Text and cases (Kent series in marketing)

By Robert W. Haas

This text focuses on decision making and the changes and effects on traditional marketing concepts. This edition contains three new chapters on the Standard Industrial Classification System, physical... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534917224
• ISBN13: 9780534917227
• Release Date: January 1989
• Publisher: PWS-KENT Pub. Co
• Length: 655 Pages
• Weight: 2.62 lbs.