My first book, The Insanity of Advertising, offered real life experiences in the advertising business. Many were unbelievable happenings. With Indubitable Eyewitness Observations the lens has been broadened to include issues that matter in advertising, marketing and management, all the result of real life experiences and of interest to anyone in business. A collection of thoughts, opinions, observations, reports and conclusions presented in a forthright manner, some caustic and cringe-worthy, many laugh out-loud incredible and unbelievable. But all true! Observations that can make matters of management more meaningful and meritable. Learning experiences all.
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