Individuals in B2B Marketing: Sensemaking and Action in Context

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

• Format: Paperback
• Language: English
• ISBN: 1032482362
• ISBN13: 9781032482361
• Release Date: December 2025
• Publisher: Routledge
• Length: 264 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"