Individuals in B2B Marketing: Sensemaking and Action in Context

This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment.

• Format: Hardcover
• Language: English
• ISBN: 1032482206
• ISBN13: 9781032482200
• Release Date: June 2024
• Publisher: Routledge
• Length: 264 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"