Indian Consumers' Attitude Towards SMS Advertising

By Ravindra Reddy Tamidela

The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659397768
• ISBN13: 9783659397769
• Release Date: June 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 364 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"