India Reloaded: Inside India's Resurgent Consumer Market

By Dheeraj Sinha

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

• Format: Hardcover
• Language: English
• ISBN: 1137367091
• ISBN13: 9781137367099
• Release Date: June 2015
• Publisher: Palgrave MacMillan
• Length: 184 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.4" x 8.6"