India Inside: The Emerging Innovation Challenge to the West

By Nirmalya Kumar and Phanish Puranam

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head--often in ways invisible to consumers in the developed world. Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India--from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies' growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors' analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over. India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.

• Format: Hardcover
• Language: English
• ISBN: B00BG76D1Q
• ISBN13: 9781422158753
• Release Date: November 2011
• Publisher: Harvard Business Review Press
• Length: 208 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"