Increasing Hits and Selling More on Your Web Site

By Greg Helmstetter

Do your best customers know where to find you? It can get pretty lonely out in cyberspace if nobody knows you're there. That's why this book gives you detailed, hands-on techniques for dramatically increasing the number of people who visit your site and special tactics for turning them into paying customers who come back for more. You'll get proven methods that have helped both small companies and large corporations increase the effectiveness of their Web sites. Written especially for entrepreneurs, corporate marketing managers, small business owners, and consultants, this valuable guide gives you rare tips and tricks you need to know to make your site a commercial success. You'll find out how to: * Make your site irresistible to your target audience-and reach them using a proven 16-step promotional campaign * Submit your site to hundreds of search engines and directories * Create multiple revenue streams with only one site * Guide customers through your site and close the sale * Build word of mouth, create repeat customers, and charge for ad space on your site * Cut the costs of setting up a site-from hiring freelance graphic designers to selecting Internet providers * Avoid common marketing mistakes and outfox your competition Visit this book's Web site at: http://www.monsoon.org/book Visit our Web site at: http://www.wiley.com/compbooks/

• Format: Paperback
• Language: English
• ISBN: 0471169447
• ISBN13: 9780471169444
• Release Date: January 1997
• Publisher: John Wiley & Sons Inc
• Length: 374 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.3" x 1.0" x 7.5"

Customer Reviews

Still Required Reading

I still tell everyone I know to read this, except my clients--I want them to hire me instead of using it themselves. True, some of the links no longer work, but there is at least one great idea on almost every page of this book, any one of which could make the book pay for itself a hundred times over.

Excellent advice for new businesses on the web

This book is full of practical advice for businesses who are new to the internet.The author has obviously had considerable experience of helping to establish web sites.If you only want one book about internet marketing , this is the one I would recommend.my only reservation about this book is that it is two years old and some of the web sites mentioned in it no longer exist.

A Most Interesting Book

Not the first that I have read on the subject but certainly the best. I now refer the book as being the one to buy if you're only going to buy a single book on Web marketing.

It reads like an adventure!

Increasing Hits and Selling More on Your Web site is more than a book about making money--it's a book about the evolution of a very important new medium...a medium that affects the consumer to a degree that causes the rules to change. Mr. Helmstetter's well-researched book recounts proven marketing strategies--as well as just plain history-making changes that have, are, or will be happening in the marketplace. Consumers, developers, and sales and marketing professionals will benefit equally from this book.