Inclusive Place Branding: Critical Perspectives on Theory and Practice

Book Overview

Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored

• Format: Paperback
• Language: English
• ISBN: 0367877317
• ISBN13: 9780367877316
• Release Date: December 2019
• Publisher: Routledge
• Length: 196 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"