Inclusive Branding: The Why and How of a Holistic Approach to Brands

By C Ludlow, Klaus Schmidt, Chris Ludlow

Book Overview

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333980794
• ISBN13: 9780333980798
• Release Date: January 2002
• Publisher: Palgrave Macmillan
• Length: 210 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"