In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame

by Susan Marks

At a time when polite society wouldn't dream of hanging women's and men's underwear on the same clothesline, a Minnesota manufacturer dared to advertise the unmentionable. "Don't Say Underwear," crowed the ads, "Say Munsingwear " Consumers of the 1890s responded. The company's wildly popular "itchless" union suits represented a truly revolutionary advance.

When fashion and central heating changed the market, Munsingwear offered silk and nylon...

• Format: Hardcover
• Language: English
• ISBN: 0873518225
• ISBN13: 9780873518222
• Release Date: April 2011
• Publisher: Minnesota Historical Society Press
• Length: 128 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 8.4" x 10.3"