Impulse Buying Behavior in Shopping Malls: A Malaysian Perspective

By Jayaraman Munusamy

Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838397096
• ISBN13: 9783838397092
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"