Improving the Performance of Sponsorship

By Ardi Kolah

Book Overview

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.

• Format: Paperback
• Language: English
• ISBN: 0415637899
• ISBN13: 9780415637893
• Release Date: June 2015
• Publisher: Routledge
• Length: 350 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"