Improving Marketing Strategies for Private Label Products

By Yusuf Arslan

Book Overview

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1799802582
• ISBN13: 9781799802587
• Release Date: July 2019
• Publisher: Business Science Reference
• Length: 412 Pages
• Weight: 1.57 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"