Even executives and managers must be able to talk to others. Communication is truly and genuinely vital to creating and running a successful business. Good communication includes good conversation. Good conversation is about expanding and heightening what is between you and the other people in the room. There is a time for a good yarn and there are people who love to hear about your vacation, but keep it to a minimum. Follow the rules of good conversation. Avoid such questions as "How was your weekend?" Don't start conversations with "I" "I think Kennedy was killed by the CIA and here is why ... Blah, blah, blah." A negation has many forms. Do not negate. But do read this book for good ideas, including how to improvise your conversation in and around the office.