Impressive Advertising

By Miguel Abellán

Book Overview

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

• Format: Hardcover
• Language: English
• ISBN: 841650041X
• ISBN13: 9788416500413
• Release Date: September 2019
• Publisher: Monsa Publications
• Length: 144 Pages