Implicative Marketing: For a Sustainable Economy

By Florence Touzé

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

• Format: Hardcover
• Language: English
• ISBN: 0367445565
• ISBN13: 9780367445560
• Release Date: March 2020
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.6" x 8.7"