Implementing SAP(R) CRM: The Guide for Business and Technology Managers

By Vivek Kale

Book Overview

This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.

• Format: Paperback
• Language: English
• ISBN: 0367378051
• ISBN13: 9780367378059
• Release Date: November 2019
• Publisher: Auerbach Publications
• Length: 516 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.2" x 6.9" x 9.9"