Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth

by Mark Davies, Dr Javier Marcos, Dr Rodrigo Guesalaga

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling...

• Format: Paperback
• Language: English
• ISBN: 0749482753
• ISBN13: 9780749482756
• Release Date: August 2018
• Publisher: Kogan Page
• Length: 352 Pages
• Weight: 1.46 lbs.
• Dimensions: 1.0" x 6.7" x 9.6"