Implementing CRM

by Leslie P. Willcocks and David Finnegan

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470065265
• ISBN13: 9780470065266
• Release Date: May 2007
• Publisher: John Wiley & Sons
• Length: 346 Pages
• Weight: 1.37 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"