Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality

By Christine Cowen-Elstner

Quality perception and possible influences.- Sensory marketing and the five senses.- Possibilities for unconscious consumer influence.- Empirical investigation of the environmental influence.- Experimental research of the importance of product packaging.

• Format: Paperback
• Language: English
• ISBN: 3658212055
• ISBN13: 9783658212056
• Release Date: March 2018
• Publisher: Springer Gabler
• Length: 218 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"