Impact of User-Generated Content on Consumer Trust and Purchase Intent

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Impact of User-Generated Content on Consumer Tr...

Edition Description

User-generated content (also known as or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing...

Edition Details

Format:Paperback

Language:English

ISBN:365992508X

Format: Paperback

Condition:

48.64

Save $1.36!

List Price: ~~$50.00~~

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Impact of User-Generated Content on Consumer Tr...

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